In May 2021, we unveiled the details of our five-year growth strategy. Our ambition is to triple our AUA and revenue over that period. We believe that our goals are ambitious but achievable, as a favourable market backdrop will support our growth and as we execute from a position of growing strength. The market for retail financial wealth in Canada is expected to grow from $4.4 trillion today to $7.7 trillion by 2028, creating a considerable opportunity for an independent wealth management firm with national scale. Richardson Wealth currently has a 0.7% share of Canadian retail wealth. Capturing an additional 1.4% of the existing market or 2% of the expected market growth would allow us to achieve our growth objectives.
We are in the early stages of our transformation and growth plan. Our focus in 2021 was on making strategic and advisor-centric investments in our digital capabilities, managed account platform, communications and brand marketing strategies, advisor service teams, and practice management curriculum. We also transformed our leadership team and Board. These investments will enable us to deliver on our promise of enhancing the experience of our advisors and their clients.